Neuro-Fashion – Meaning (noun)
/ˈn(y)ʊə.rəʊ.faʃ.ən/
A disruptive style movement pioneered by Qrious Threads, Neurofashion refers to clothing designed not to impress, but to interrupt.
By embedding irony, provacation, and self effacing humour into deceptively simple garments, Neuro-fashion plants quiet cognitive hand grenades in the minds of wearers and onlookers alike wanting to reassert their higher conscious in their primative meat suits. These gentle explosives detonate the comfort of cognitive dissonance, clearing space for emotional honesty, absurd insights, and the occasional direct communion with a greater good.
Wrapped in cotton and cloaked in dry irony, Neurofashion isn’t just what you wear, it’s who you remember you are.
Neuro-fashion Meaning: A term describing T-shirts and apparel that subtly reprogram perception, subvert identity norms, and awaken philosophical inquiry through wearable irony, poetic design, and intentional disruption of mainstream narratives.
In a move that has left academic fashion theorists, self inflated influencers, and at least one Etsy seller reeling, Derbyshire based QR Poet formally declared loose and irrevocable ownership of the term “Neuro-Fashion.”
“It came to me during a lucid spiral between dopamine crashes,” said the QR Poet in a press statement.”
The term, long floating in the wild west of internet buzzwords, has now been forcefully redefined under the Qrious Threads banner as:
Sources close to the Poet claim the rebrand was inevitable after seeing one too many hoodies printed with “Don’t Buy from Qrious Threads” printed in a pleasing distresssed script font
“Neurofashion isn’t just about awareness,” the Poet explained from beneath an inner city willow tree, “It’s about our core values, questions that question the questioners questioning our questions, cognitive dissonance and integration of paradoxes. You know, the stuff algorithms can’t monetise.
🧵 Academia in Disarray
Fashion scholars from the University of Ambiguous Identity have expressed both fascination and terror.
“We’ve been trying to pin down Neurofashion for years,” said Dr. Elysia Folden, who teaches Post-Capitalist Textiles. “But this QR Poet , they’ve… made it subconsciously wearable.”
In a retaliatory gesture, The Neurodivergent Lifestyle Coalition attempted to trademark “Cognistyle,” but tragically spelled it wrong on the application. The QR Poet responded with a free shrug, saying only:
“Let the threads speak.”
📆 A National Holiday (In the Poet’s Mind)
May 17th has been planned as World Neurofashion Day, a celebration of people’s clothes that might be quietly winking at you.
Citizens are encouraged to wear something that feels reassuringly unsettling, even if it makes no seasonal, social, or chromatic sense.
🚧 Future Plans
When asked what’s next for the term “Neurofashion,” the QR Poet nodded solemnly.
“Expansion. Subversion. Possibly socks and a world wide Neurofashion Day on May 17th each year.”
