Brought to you by Qrious Threads
If you’ve ever wandered into the comment section of a British tabloid’s Facebook page, such as:
The Daily Express, (2.9 Million Followers) or the The Daily Mail, (22 Million Followers)
..you’ve probably left with feeling nausea or a profound sense of human mental decline.
Articles are designed to polarise and cause low level reactions
(“Outrage as Man Breathes and says air is his right”)
Top comments like:
“Dickhead.”
“Bet he’ll be wanting my air next.”
“Hanging is too good for him, let’s see how he breathes then!”
Reason comes to die here and trolls get top billing. Perhaps it seems harmless, but the intellectual literacy of vast swathes of this country is going down the plughole.
What if we invade the comments threads with good reason? Could we rewire this echo chamber from the inside out?

Introducing: The Comment Section Rebellion
We’re not here to shout. We’re here to nudge.
#Qriousnudge is launching a soft revolution. No yelling. No knee jerk reactions. Just small, well-placed comments that refuse to play against the polarising outrage game. a kind of algorithmic massage.
Our mission: To dilute toxic threads with curiosity, kindness, and just enough irony to stay interesting and be fun.

Here’s How You Join The Rebellion
Find the Fire
We’re going to start by trying to help two British favourites on Face book, The Daily Mail and the Express. Take your pick or do both!Leave a Thoughtful Comment
Nothing preachy. No Nobel Prize speeches. Just something calmly reasonable:“It’s interesting how quickly we dehumanise people when headlines do half the work for us.”
“Imagine if we just… paused before commenting.”
“Maybe the real issue here is how little we’re encouraged to understand nuance anymore.”
Tag It #SubtleShift
It’s our breadcrumb trail for fellow rebels and helps us track progress.
Click Like On Other Human Comments
Help thoughtful replies float to the top by clicking like. That’s how you start shifting the tone. Algorithms are shallow creatures, reward good behaviour and they’ll play along.Don’t Feed the Trolls
If someone calls you an idiot, thank them for their input and leave a reasonable response or walk away and leave them shouting into the void.

What Happens Next?
We will collect the best comments each week and feature them in our podcast and posts.
You might also get your wisdom on a T-shirt, mug, and you are welcome to be one of our podcast guests.
Mostly, you’ll know you did something that mattered, without needing to argue with someone whose profile picture is an anime frog.

Why It Works
Because silence breeds cynicism. And cynicism breeds apathy. But the opposite is also true:
One calm comment, one crack in the wall.
People notice. People think. People click like.
Before you know it, a thread that started with “go back to your country” ends with “thanks, I hadn’t thought of it that way.”
We’re not trying to win. We’re trying to tilt the room.

So, whats next?
We are focusing on helping the Daily Express and Daily Mail comments on FB first so jump in and let us know how it goes on our Qrious Threads FB page here
Next time you see a toxic comment section, don’t scroll past, leave a positive mark.
Scroll into it.
Leave something thoughtful.
Tag It #SubtleShift
And let’s quietly take the internet back.